50 years of Irmscher
Günther Irmscher was a successful rally racer, whom different car manufacturers consulted for his expertise as early on as his motorsports career. That is why he felt the urge to stay true to his passion after retiring as a racer, and started his own business as a vehicle tuner. The 31-year old founded Irmscher Automobilbau at the heart of Winnenden in 1968. After just ten years, the original company headquarters became too small. Irmscher moved to the site of the old Heinkel plant in Remshalden. Today, the company is made up of 150 employees, has modification workshops in Portugal and Spain, and produces limited-edition modified and inhouse-developed series of between 50 and 2,000 models. It has long ceased to merely represent expressive sportiness. “Our signature style is individuality,” explains Günther Irmscher Jr. “This can take the form of sporty models, but also functional or cool and stylish cars” – just like the Vivaro Liner 500, produced as a special edition for the company’s 50th anniversary.
It’s a mild, sunny winter morning in Remshalden, about 20 kilometers to the northeast of Stuttgart in southwest Germany. 46-year-old Günther Irmscher, who has been the CEO of Irmscher Automobilbau GmbH & Co. KG for 19 years, sits at his desk. Memories from times gone by hang on his wall. While he may seem relaxed today, the last few months have been very eventful. His company turned 50 in 2018, which meant 12 jam-packed months of celebrations. For example, Opel’s number one partner in all things related to vehicle tuning presented a major anniversary exhibition at the Retro Classics trade fair in Stuttgart. Irmscher also celebrated its anniversary at the Essen Motor Show and specialist car dealer events. All of this had to be arranged on top of normal business operations.
The year of the 50th anniversary also coincided with the production of the five-hundred-thousandth vehicle modified by the company. This vehicle represents a shift away from the tuning trend of ‘lower, wider, faster,’ towards a greater focus on individuality. The Vivaro Liner 68 interprets the advantages offered by the spacious Opel in terms of style and multifunctionality. 68 models were produced as a reference to the founding year of the company. However, Irmscher reports that the half-a-million figure only played a minor role in this project. “We have a long tradition of treating ourselves and our customers to a very special model with a zero at the end for every anniversary.” For example, this was the ‘i40’ in 2008 for the 40th anniversary – a GT with Irmscher DNA and an outstanding 480 HP in an incredibly light V8 engine. AutoBild magazine wrote that the model represented “Sheer delight in power.”
Modified and inhouse-developed limited-edition series
of between 50 and 2,000 units
It has always been Opel models that have set milestones in the company’s history. It all began with a Kadett – in 1968, Günther Irmscher Sr. paid for the double garage that would later become the cradle of his company with the proceeds from selling the last rally car he drove in his successful career as a racer. It was located at the heart of Winnenden, a small town with 30,000 inhabitants to the northeast of Stuttgart. Irmscher began with two employees, just as Adam Opel once did. 150 employees now make up Irmscher Automobilbau GmbH & Co. KG. The company also has modification workshops in Portugal and Spain, and produces modified and inhouse-developed limited-edition series of between 50 and 2,000 units.
An Opel Kadett also provided the impetus for the move to neighboring Remshalden in 1977. Günther Irmscher wanted to initially produce his interpretation in a limited-edition series of 500 units. He found the suitable space to do so on the premises of the former aircraft manufacturer Heinkel. A photo of the company founder, in which he poses between two powerful low-loaders filled with the expressively painted Kadett C City, now embellishes the hall of the administrative wing.
From the Kadett C City, to the GT i40, and many more: Günther Irmscher tells us about the models that are closest to his heart. Click through the gallery:
I test drive each and every one of our models
An Opel also paved the way for Günther Jr.’s entry into his father’s company. His first car was a Kadett C back in 1989, the year the Berlin Wall fell. While Günther Irmscher never became a star racer like his father, he has always maintained an avid interest in the company’s involvement in motorsports: “Which of course also means that I test drive each and every one of our models.”
In 1991 Volker Strycek, now head of the Opel Performance Center, and Franz Engstler started the German Touring Car Championship on the AVUS track in Berlin in a racer version of the Opel Omega Evo 500. The 20-year-old Günther Irmscher Jr. also drove this model for the occasion. One of these models can now be found in a garage in the workshop area. “We had the rally version reconstructed in 2018 by the same employees who were responsible for making the original.” What a way to celebrate an anniversary!
↑ Between Legends Irmscher with the versions of the Omega Evo 500 (right) and Omega B with a V8 engine.
→ A unique rim Irmscher unites car manufacturing with manual work. Models like these are made from paper and wood. The rim is an Irmscher ‘heli-star’ which imitates the design of a helicopter rotor. It looks particularly good on Opel X models.
Günther Irmscher Sr.’s memory lives on throughout the company
Günther Irmscher Jr. officially took on his father’s life’s work after he completed his degree in 1999. Günther Sr., who had founded the company aged 31, died in 1996 at just 59 years of age. His memory lives on throughout the company. Not only is his rally helmet from his motorsports career exhibited in the show room, but so is his last company car, an Irmscher Senator B 4.0i from 1993.
“My father drove about 300,000 kilometers in it between 1993 and 1996,” says Irmscher. “When we launched the model in 1992, his 272 HP engine had the highest torque in the world.” Hardly any exist today, which means that they could rack up a high collector’s price nowadays. The operative word being ‘could,’ “as we would never trade this car for anything in the world.”