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- Perfekter Hintergrund für das Event: das Grand Hotel River Park in Bratislava.
The journalists could admire modern art at the Danubiana Meulensteen Art Museum.
IntelliLux LED light: The echo in
the international press
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“It illuminates the road perfectly.”
— Süddeutsche Zeitung —
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“A camera recognizes other vehicles, the light cone is adapted according while high beam stays on turning night into day. Genius.”
— BILD —
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“Special”
— stuff.co.nz —
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“Revolutionary”
— autonews.fr —
The scene in front of the Grand Hotel River Park in Bratislava was set – 30 brand new Opel Astra were waiting to take the international journalists participating in the media launch of Opel’s eleventh generation compact class car for an unusual and breathtaking drive. Instead of being taken to their dinner destination by bus, as is the norm for car launches, the journalists were asked to take to the wheel themselves. The reason? Opel’s groundbreaking new IntelliLux LED matrix light that is making its debut in the new Astra. “We really wanted the reporters to experience the new IntelliLux LED matrix light for themselves because in this case seeing really is believing,” said Jean-Philippe Kempf, Manager Opel International Product & Brand Communications. “Many journalists tell us that they are never given the opportunity to drive by night at car launches and are often expected to write about systems they cannot really try out. They are grateful for this opportunity.”
»We really wanted the reporters to experience the new
IntelliLux LED matrix light for themselves because
in this case seeing really is believing,”«
— Jean-Philippe Kempf —
Manager Opel International Product & Brand Communications
With the journalists departing one by one to ensure that each driver could witness the full effect of the revolutionary glare-free high beam technology, Kempf faced a special challenge of his own. After seeing off the first group of media representatives, he raced ahead to the Danubiana Meulensteen Art Museum to greet them upon arrival. “The sight of the brightly lit streets around Bratislava when the first Astra with IntelliLux LED set off was something really special but that was topped by the beaming smiles on the journalists’ faces when they arrived at the destination. “They all loved the drive and were very impressed by the technology,” explained the 52-year-young Frenchman.
The actors and Opel brand ambassadors Christiane Paul, Rául Richter, Mina Tander and Tim Wilde (from left) came to Bratislava to meet the new Astra.
The echo in the international press attending the launch backs Kempf’s comments 100 per cent with Süddeutsche Zeitung claiming: “It illuminates the road perfectly.” BILD adding “A camera recognizes other vehicles, the light cone is adapted according while high beam stays on turning night into day. Genius.” But it wasn’t just publications from Opel’s home country feeling “enlightened” by the innovation with stuff.co.nz from New Zealand simply calling the lights “Special” and autonews.fr from France labelling the system “Revolutionary”.
as exquisite and unique as the new Astra
Once inside the stunning venue, the journalists could admire modern art before being able to discuss the impressions they gathered during the previous hours with experts from all relevant divisions. “The Danubiana Meulensteen Art Museum is just as exquisite and unique as our new Astra and was therefore the perfect location. It had never before hosted these type of event and we are proud and grateful that the owners allowed Opel to offer the journalists yet another one-of-a-kind experience worthy of our new star,” said Kempf.
The echo in the press : “Revolutionary”.
The brand new Astra was waiting to take the international journalists participating in the media launch of Opel’s eleventh generation compact class car for an unusual and breathtaking drive.
Sculptural artistry meets German precision.
Prior to the nighttime event, the journalists put the new Astra through its paces on a demanding route taking them from Vienna through the Little Carpathians to Bratislava. En route, they were treated to an unusual and exciting program that included a stop off in a Biker’s restaurant, the possibility to try different versions of the new Astra and the opportunity to navigate the Pezinska Baba. These days, the legendary road is almost forgotten but at one time, it was one of the top venues for the European Hill Climb Championship. The circuit is fast and technical, and the racetrack is 5.1 kilometers long with 19 corners – offering the journalists the perfect chance to put the new efficiency of the Astra to the test.
“The test route, the typical, cool and warm Opel atmosphere, the car, the technologies, the innovations – obviously including our night-drive with the IntelliLux LED matrix lights – were all major contributors to a very successful launch. I would like to say a huge thanks to everybody from the designers and engineers to the people on the production line for making this event one of the best I have ever been involved in,” said Kempf – and this time it was his turn to offer a glare-free beaming smile.
Last updated Oktober 2015