“Profitable, electric and global”

Last Thursday the press conference on the new strategic plan PACE! took place in the Opel Design Center – a symbolic location as Opel’s design philosophy is an important constant for the company. Nearly 70 journalists followed Lohscheller’s invitation to the main site in Rüsselsheim to learn more about the new strategy. The plan’s purpose is to achieve a good financial basis as well as sustainable competitiveness and growth. Carlos Tavares, Chairman oft he Managing Board of Groupe PSA, also joined the press conference in the Opel Design Center.

„We are driving at full speed with a new mindset that will give Opel/Vauxhall a sustainable future“, said Lohscheller to those in the room and those who joined the conference online and via phone from all over the world. Before the press conference, Michael Lohscheller had informed the Opel staff in K48 in Rüsselsheim about the new future plan. „PACE! will set free everybody’s potential, as an individual and within the team. The power comes from within “, he emphasized.

“With PACE! we have built a clear plan to lead the company into a sustainable future: Opel/Vauxhall will be profitable, go electric and become a global brand!”


– Michael Lohscheller –
CEO of Opel Automobile GmbH


The plan for the future in the media

Design preview: German precision meets sculptural artistry.

These are the most important aspects of the future plan: Opel/Vauxhall will go electric. All new models will have electrified versions and the company will become a true CO2 leader. Opel will go global: Overseas sales are planned to be doubled until 2020. By 2022, more than 20 new export markets will be entered. The Engineering centre will play a key role. All new Opel/Vauxhall vehicles will be engineered in Rüsselsheim. Global competence centres for the complete Groupe PSA will be allocated here.

The company wants to keep and modernize every single plant in Europe. The allocation of new powertrains in Opel/Vauxhall manufacturing sites will accompany the shift from GM to Groupe PSA engines and gearboxes. And: The Rüsselsheim plant will get a new D-Segment vehicle and we will produce an SUV in Eisenach.

Before the press conference, Michael Lohscheller had informed the Opel staff in K48 in Rüsselsheim about the new future plan.


Strategic plan for the future

Annual synergies on Groupe PSA level of €1.1 bn by 2020 and € 1.7 bn by 2026.

2% automotive recurring operating margin by 2020 and then 6% by 2026.

Opel will enter more than 20 new export markets by 2022.

By 2024, all European passenger carlines will be electrified.

PACE! stands for:
Profitability and Performance
Agility and Accountability
Collaboration and Customer focus
Enablement and Empowerment of Employees.