“DESIGNED TO PERFECTION”

Starring Jürgen Klopp

The new Opel Corsa and Corsa-e were already the centre of attraction at this year’s IAA Frankfurt International Motor Show. Now they are taking to the road with Opel brand ambassador Jürgen Klopp. Because while it’s fun to talk about the benefits of pioneering technology, such as electric mobility, it’s even more fun to experience it for yourself, i.e. by driving the new Corsa. And who could get that message across better than the successful football coach, who puts the German brand’s e-mobility promise to the test in the new TV ads going on-air now?

A mere 50 kilometers separate the soccer clubs Liverpool F.C. and Manchester United – and yet, a world of difference exists between the two archrivals. Liverpool trainer Jürgen Klopp recently had to swallow his pride and make his way to the “forbidden city.” The most important TV studios in England – dock10 studios – are located in Manchester.

This was where the latest Opel Corsa ad campaign was being filmed – and where the Best FIFA Men’s Coach 2019 was eagerly awaited. Jürgen Klopp has been brand ambassador for Opel since 2012, and seven years on, he still considers the partnership a matter dear to his heart. This partnership has now been renewed – meaning this certainly won’t be “the normal one’s” final appearance in the Rüsselsheim-based company’s ads.

“It means a lot to me to be part of Opel’s comeback story. I really want to contribute to writing the next chapters of its success story, and I truly believe that Opel is well-positioned to take on whatever the future may hold,” says the trainer, before filming for the new ad campaign begins. It will be broadcast on German television from 4 November.

And action! Jürgen Klopp on set to film the new Corsa’s ad campaign.

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“It means a lot to me to be part of Opel’s comeback story.”

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Klopp patiently awaits notes from the director in dock10 studios – he lightens the mood and keeps things easy-going on set. His contagious laugh and offhand jokes break the ice – something that’s essential to put the many hardworking employees on set at ease. A whole army of crew members buzzes around the Stuttgart native, from the make-up artist, to the stylist, right through to the set designers, lighting technicians, and extras.

 

↑   Helmet off! Klopp patiently awaits notes from the director in dock10 studios – he lightens the mood and keeps things easy-going on set.
Smooth operator: Jürgen Klopp – who’s used to giving orders on the soccer pitch – proves that he’s well able to take instructions too.   →

A doppelganger of Jürgen Klopp even joins the crew on set. Scenes are tested out with the doppelganger before filming. This means that the director knows how best to light Jürgen Klopp, or how the ex-soccer player should pace his steps around the new Corsa. Klopp – who’s used to giving orders on the soccer pitch – proves that he’s well able to take instructions too. The calm atmosphere and his interactions with employees on set mean that filming goes as planned. The team and star of the commercial need to take a breather, as while a training session in Liverpool lasts up to two hours, filming stretches out over the entire day.

Klopp evaluates the new Corsa as filming wraps up. “Its design is phenomenal. This little car has been designed to perfection,” says the successful trainer, taking in the sixth generation of the compact vehicle, which celebrated its world premiere at the IAA in Frankfurt in September. The 52-year-old is particularly fond of the spacious interior of the 4.06 m long Corsa. “I was surprised when I first sat in it – space simply isn’t an issue,” says the 1.90 meter tall Liverpool coach. Not only that, but the comfortable seats – something that are typically a strength of Opel – are perfect to boot. This is the first time ever that a Corsa has featured leather upholstery.

Your eyes aren’t deceiving you: Jürgen Klopp’s doppelganger (standing to his left) on set.

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“I’m the perfect target audience
for the Opel Corsa-e.”

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The Opel brand ambassador is particularly taken with the purely electric Corsa. The Corsa-e features a 50 kWh battery pack, 100 kW/136 hp power output, and offers a range of up to 300 kilometers (WLTP). This means that the electric vehicle perfectly unites the pleasure of driving with zero emissions.

Jürgen Klopp thinks that the Corsa-e is well worth considering for his own journeys. “I’ve been looking into electromobility quite a lot. I really only take three routes in Liverpool – from home to the training facility, to the stadium, or to the airport. That’s why I’m the perfect target audience for the Corsa-e,” says the former FSV Mainz 05 and Borussia Dortmund coach. And the 50 kilometers that Klopp has to travel after filming wraps up in Manchester to his home in Liverpool would be an absolute breeze in the Corsa-e.


November 2019

Text: Axel Seegers, Photos: Opel