Opel’s Christmas campaign, held in cooperation with the trade journal Auto Bild, has exceeded all expectations. At the request of the Internal Communications department, Opel employees in Rüsselsheim brought in a large number of presents for the ‘Ein Herz für Kinder’ charity organization. Prior to pickup, the presents were piled beneath the large Christmas tree in the Adam Opel Building lobby. These colorfully wrapped gifts are now on their way and will soon be received by deserving children over the holidays.
As part of the initiative, the editors of Auto Bild will act as the gift-bearers. They’ll be making the rounds in the new Astra Sports Tourer, stuffed to the brim with a festive cargo. The details of this ‘Ein Herz für Kinder’ campaign will be covered in the Christmas issue of Auto Bild, which will appear on shelves on 23 December and remain available until 8 January. The Internal Communications team would like to express their gratitude to all of the employees who donated a present. Many thanks for your support!