Opel’s Christmas campaign, held in cooperation with the trade journal Auto Bild, has exceeded all expectations. At the request of the Internal Communications department, Opel employees in Rüsselsheim brought in a large number of presents for the ‘Ein Herz für Kinder’ charity organization. Prior to pickup, the presents were more
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A Big Thanks to Opel Employees
The New Astra Rocks the Red Bull Ring
On 7–8 November, more than 2,000 people showed up for Astra Driving Days at the Red Bull Ring in Spielberg, Austria. “The two-day public consumer event was a truly exceptional affair,” says Alexander Struckl, CEO General Motors Austria. The new Astra has proved to be quite a hit, another more
The Astra Wins The Automotive Oscar
Every vehicle has a steering wheel, but very few have a golden one. The new Astra is among the select few that do. When the Oscar of car awards was presented on 10 November, the ceremonial announcement was: “And the winner is: Opel Astra.” The coveted Golden Steering Wheel more
The New Astra Gets an Irmscher Look
For over 47 years, Irmscher has been providing Opel owners with conversion and tuning components. So it hardly comes as a surprise that the company, based in the Swabian region, react with lightning speed whenever Opel launches a new model. It was no different in the case of the new more
#500MillionThanks:
Customer Receives Zafira Tourer
This is what a happy Opel customer looks like: Opel CEO Karl-Thomas Neumann met Anna Katharina Dionysius in front of Adam Opel House to officially present her with a new 2.0 CDTI Zafira Tourer. She won the compact van during GM’s 500MillionThanks event in May. Earlier this year, more
A Prime Example of Good Cooperation
Pierpaolo Antonioli, Managing Director of GM Powertrain Europe in Turin, and John Phillips, American ambassador to Italy, hosted a conference for representatives from politics, economics, and finance.
Corsa OPC: Step by Step Through the ‘Grüne Hölle’
» The Corsa OPC put in a great performance, even against some cars that are many times more expensive and produced by premium brands. Volker Strycek, Head of OPC Opel recently invited automotive journalists to take the 207-horsepower car through a unique challenge after giving them a chance more
ASTRA FLIES THE FLAG FOR GREAT BRITAIN
Vauxhall has revealed how they built the Astra Union Jack flag through a film. To celebrate the launch of the all-new seventh generation Vauxhall Astra, workers at the Ellesmere Port manufacturing plant – home of the Astra for over 36 years – choreographed 128 new models to create the image more
A Miniature Astra Model for Chancellor Angela Merkel
High-ranking Frankfurt Motor Show visitors at the Opel booth: German Chancellor Angela Merkel stopped by during her official opening tour and caught up on the latest premieres presented by the Rüsselsheim-based carmaker. The focus was on the new Astra, and she took time to take a more
The New Astra Is Taking Off – Here’s the Video to Prove It
www.youtube.com/watch?v=AyY0DW8A3Ag The new Astra is taking off in the most literal sense and cruising head and shoulders above the competition in the luxury market. With the glare-free matrix IntelliLux LED lighting system, a seat massager, Opel OnStar, and many other innovations on board, the Astra is destined to more
Transforming the Vivaro into Your Living Room
The Vivaro is now a vehicle for a more mobile lifestyle with the world premiere of the Vivaro Free, which will be presented at the Caravan Salon in Düsseldorf, Germany, from 29 August to 6 September. The vehicle is the result of a collaborative effort between Irmscher, the more
Irmscher Works Its Magic on New Corsa
Irmscher, the car tuner based out of Remshalden, Germany, has put its own personal touch on the new Corsa. According to the company, the extremely dynamic look of the Corsa E is down to its “balanced proportions.” And with their version of the compact car, Irmscher is seeking more
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