Privacy & Cookie Policy

This website is operated by Adam Opel AG (‘Opel’) and hosted on the General Motors Holdings LLC (Michigan, USA) server. Adam Opel AG has its registered office at Bahnhofsplatz, 65423 Rüsselsheim, Germany.

Please read this data privacy and cookie policy carefully before using this website. It explains how we handle your personal data and how we use cookies. By using this website, you accept these terms in full.


1. Personal data that we may collect, process, and use

Adam Opel AG respects the confidentiality of your personal data and the privacy of every individual who visits this website. We collect and process various types of personal data via this website.


This includes:

  • Information you provide us with to use our services and our websites, for example, name, e-mail address
  • Information that we require if you report a problem with our website
  • Information collected using cookies


This website may contain links to other Opel websites or third-party websites such as Opel dealers, authorized workshops, other associated companies, or social media websites. If you click a link to another Opel website or a third-party website, please note that these websites have their own data privacy policies. Please read the data protection policies of these providers very carefully.


Please be aware that Opel cannot accept any responsibility or liability for third-party websites.


2. Collection and use of personal and non-personal data

If you provide Opel with personal data, we store and process this information to administer your requests and contact you based on your contact preferences. We may also ask you to complete surveys that we use for Opel-related marketing, market and opinion research purposes, although you do not have to respond to them.

It may be necessary to transfer the aforementioned data to General Motors Holdings LLC (Michigan, USA) for processing.
If personal data is transferred to countries outside of the European Economic Area (EEA) for processing (for example, for technical storage and processing by a data processing service provider in the U.S.), this is done in accordance with the legal regulations on the protection of personal data. Unfortunately, data transmission over the Internet cannot be totally secure. Although we do our best to protect any personal data that you submit, we cannot guarantee the security of personal data submitted to our site. If a data transfer takes place, your data will be exclusively transferred via a secure server.


We will not sell your personal data or share it with third parties for independent use without any prior notification or without your consent.


We will only contact you by electronic means only if you have consented to this.


We automatically collect and store information in log files on your computer in order to optimize this site in terms of system performance, usability, and providing useful information about our products and services. This includes your Internet Protocol (IP) address, browser type and language setting, operating system, and the date/time stamp. This information is statistical data about our users’ browser actions and patterns.
We use this information to operate the site efficiently and learn more about user behavior on the website, analyze trends, and gather demographic data on our user community. The information collected may also be used for marketing purposes, advertising campaigns, and for communication purposes (for example, to optimize the user experience).


If we combine non-personal information with personal information, the combined information will be treated as personal data for as long as it remains combined.


3. Use of cookies

Adam Opel AG may use cookies on this website as well as in email notifications, advertisements, and interactive applications in order to continuously optimize our services.


What are cookies?
Cookies are text files usually consisting of letters and numbers that are placed on your computer when you visit certain websites. We use cookies to make parts of the website work, to provide you with the best possible experience, and to learn how to improve our website and the service we offer.


Some cookies are essential for the site to function and we enable these cookies automatically when you visit the site. Some cookies allow us to provide the services and features that are most likely to meet your needs, and to customize our service to make your experience easier and quicker.


What kind of cookies does this site use?
Cookies are grouped into the following categories:

  • Performance cookies
  • Functionality cookies


Performance cookies
Performance cookies collect information about how you use our website. They help us improve how our website works, understand what areas of our website are of most interest to our customers, and learn about the effectiveness of our advertising campaigns. All this helps us bring you the best possible experience when visiting our website.
We use performance cookies to:


  • Provide statistics about how our website is used
  • See how effective our advertising campaigns are
  • Help us improve our website by looking at popular customer journeys.


Some of these cookies (third-party cookies) are provided by approved third parties, but we don’t allow third parties to use the cookies for any purpose other than those listed above.


Functionality cookies
Functionality cookies are stored on your computer or device in-between browser sessions. They are used to remember settings or preferences to help improve your experience next time you visit our site.


We use functionality cookies to:

  • Pre-select the user’s preferred language version/plant view on


4. Tracking and analysis

Opel uses the Adobe Analytics software from Adobe Inc., among others, in order to permanently optimize marketing communications. This analytics software makes it possible to track online usage patterns in terms of time, geographic origin, and use of the website. The information is collected using Web beacons and/or cookies. The information collected is anonymized and is not linked with personal data. All information required for the analysis is stored in the U.S. on servers operated by General Motors Holdings LLC (Michigan, USA). Opel does not share this information with third parties for independent use. If you do not agree to the analysis of your data, visit the following link to opt-out:


5. Enabling and disabling cookies and other technologies

The ‘Help’ menu on the browser menu bar will direct you on how to prevent your browser from accepting new cookies, configure your browser to tell you when you receive a new cookie, or how to fully disable cookies.


We do recommend that cookies are enabled for our site. Disabling all cookies will mean certain core features will not be available. Visit to learn more about cookies.




Interaction with Social Networks


This website does not use the original social plugins (‘plugins’) of the social network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’), but a modified form.

We have modified the plugins on this website so that the transfer to Facebook of data that can be associated with a person only takes place after clicking the Share button.

Clicking the Share button activates the plugin and your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred by Facebook directly to the browser, which integrates it in the website. We therefore have no influence on the scope of data that Facebook collects with this plugin, which is why we are informing you based on information available to us:
By clicking the Share button, Facebook receives the information that you have called up the corresponding page on our website. If you are logged on to Facebook, then Facebook can assign your visit to your Facebook account. When you interact with the plugins, for example by clicking the Share button, the corresponding information is transmitted by your browser directly to Facebook where it is stored. If you are not a Facebook member, it is nevertheless possible for Facebook to obtain and store your IP address. Only an anonymized IP address is stored in Germany according to Facebook.
For the purpose and scope of data collection as well as the subsequent processing and use of the data by Facebook after clicking the Share button, and your related rights and the settings you can configure to protect your privacy, please consult the Facebook data privacy statement:

This website does not use the original plugins for ‘google+1’ (Google Plus) provided and operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (‘Google’), but a modified form.

We have modified the plugins on this website so that the transfer to Google of data that can be associated with a person only takes place after clicking the ‘+’ button.


Clicking the ‘+’ button activates the plugin and your browser establishes a direct connection with the Google servers. The content of the plugin is then transferred to your browser, which integrates it in the website that is displayed. This sends the information to Google that you have visited our website.

If you are logged on to your personal Google account with Google Plus or Google while visiting our website, Google can assign the website visit to this account. Clicking the button transmits this information directly to Google where it is stored. If you want to prevent this transfer of data, you have to log off your Google Plus or Google account before visiting our website.

We have no influence on the scope and content of the data Google collects with the button. It is not possible for us to exclude the possibility that your IP address is also collected and transmitted. For the purpose, scope, and use of the data collected by Google Inc., please consult their data privacy statement:

If you are a Google Plus member or have logged on to Google and do not want Google to collect data when you call up our website, linking this to your member data stored by Google, you have to log off Google Plus or Google before visiting our website.


Our website contains functions of Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. When you use Twitter and in particular the ‘Re-Tweet’ function, Twitter links your Twitter account with the websites you have visited. This is shared with other Twitter users, in particular your followers. Data is also transmitted to Twitter this way. We as the provider of our website are not informed by Twitter about the content of the transmitted data or its use. You can obtain further information under the following link:

However, please note that you can change your Twitter privacy settings in your account settings under

Source: Flegl Rechtsanwälte GmbH



7. Right to information on your personal data, correction, blocking, or deletion

You are entitled to request information at any time about the data stored about you, the origin of the data, its recipients, the purpose for which it is stored, as well as persons and offices to whom we regularly transmit your data. Furthermore, you have the right to request the correction, blocking, or deletion of your data.


If you have already submitted personal data and would like to know whether and what personal data we have stored about you or if you would like information regarding the use of your data or the correction, blocking, or deletion of your data, e-mail the Adam Opel AG Opel Post Editorial Office at


8. Right of objection

You may object to the use and processing of your personal data for advertising as well as market and opinion research purposes at any time and with effect for the future by e-mailing Adam Opel AG at


9. Changes to the data privacy policy

Any changes we may make to our data privacy policy in the future will be posted on the website. Consult this site from time to time for any additions or changes to our data privacy policy.


10. Contacting us

If you have any questions, comments, or requests regarding this data privacy policy, you can contact at:


Adam Opel AG
65423 Rüsselsheim


Tel.: (+49-6142) 7-70
Fax: (+49-6142) 7-78800


Customer service e-mail:
Data privacy e-mail:



Please see our Legal Notice.